How do you let hundreds of thousands of people drive the newest sports car without even leaving their homes? Make it a virtual experience.
South African-born artist Robin Rhode (now lives in Berlin; made a name for himself in the past few years with some distinctive artistic work) help create the model by doing it in real like (check out the BMW Blog) and director JakeScott helped BMW make the commercial that shows you what it’s like. Now you can drive your very own 306hp paintbrush…
I tried the software here and it really is loads of fun. If you like, you can even share the results of creative joy at the BMW page over at Facebook. Downloadthe software…